Karen Toft

“I wish to create a calm environment in the exhibition, where people can explore. We have 19 designers and design duos exhibiting their design, and we have Målbar who also has an important role on the stand. Then we have the Blind Date concept and the overall theme of reduction that we want to communicate about as well. So, we have a lot to communicate on our exhibition stand” 

Evalou Hauge

Bly Studio

Anne and Eva like the blind date concept. They appreciate the opportunity to work with something concrete with a receiver at the end. They feel that this set-up gives them a possibility to show their ambitions to make responsible and conscious designs.

Nikolaj Steenfatt

Nikolaj’s work with reduction expands beyond the product. He has designed the product measurements to be flat packed in cardboard boxes that fit the measurements of standard euro pallets. Furthermore, he has selected materials that do not need much processing to gain the visual expression and functions, he wants.

Thomas E. Alken

Furniture made for the contract market must live up to high durability standards, which makes the reduction part a challenge. Thomas works his way around this by not compromising on the amount of material that goes into his design but rather he seeks to minimize waste and left over materials.

Antonio Scaffidi

Antonio thinks of an integrated design as being a design where the elements fit well together and meet each other in an elegant way. He wants to show this off in his design by assembling all parts with screws in a visible manner.

Steffensen & Würtz

Thomas and Pia also stress the fact that the tool becomes better the more experience you have with it. They agree that they would benefit from having a customized designer version of the tool, that could support them in their daily work to minimize the climate impact of their designs.

Thomas Sigsgaard

“I’m not going to present a design set in stone. I wish to be flexible towards the company, so they can contribute to the design with their experience and knowledge. To me, the most important thing is the principle or the concept of the design.”

Øivind Slaatto

Øivind has decided to work with wood, and he has cut down to the absolute minimum amount that can sustain the intended functions. He can create the flexibility, the comfort, and the durability his design requires by using only three millimeters of flexible veneer.

Rikke Frost

Rikke is serious about function. If a design does not have a function, it is not design to her, it’s art. Hence, her goal is to make a functional and moveable design that can be adjusted to different purposes and be put together in several modules and thus support a commercial function.

Steffen Juul

Steffen has worked to solve many functionalities with his design. But this hasn’t prevented him from peaking at the Målbar tool at the early stages of his design process, since he wishes to optimize his design in the name of reduction.

Vilde Hagelund and
Julie Strange

They are working on creating a responsive work setting that invites cooperation and community. They want their design to support agile working methods and eliminate hierarchy between co-workers.

Thomas Albertsen

Thomas has had many loose ideas in the beginning slowly narrowing them down to his final solution. He has designed a hollow element that is covered by a new textile that is heat treated to make it shrink. This is supposed to eliminate the need for any foam parts, as this textile is self-carrying and thus creates the seat and back rest.

Søren Duvald

Søren usually works expressively and often prioritizes form over function, but in this project, he wants to create a simple design that complies with the brief and the reduction theme.

Tine Mouritsen and Christian Lystager

This designer couple are working to create a voluminous lamp that is decorative both in use and off function. It is designed for the “in between areas” in an office space, in contrast to a working or desk light.

Studio FEM

The designers work to create a modular storage element that can be used for several purposes and customized to different needs and environments. They are designing for disassembly so that materials can be reused and recycled.

Gudmundur Ludvik

Gudmundur is building a piece of furniture that consists of four differently shaped cylindrical modules that can be put together in various ways for various needs. It will be an element that can change expression and shape as often as wanted, to follow changing needs, and taste, in order to prolong its lifetime.

Alvilde Holm

In the name of reduction, and because of the workshop that Målbar hosted, Alvilde wanted to create a piece of furniture that can change character so that if users get tired of the look, they can modify it. The thing is that lots of people replace their furniture long before it is worn out, because they grow bored by the appearance of it.

Troels Flensted

Troels is an experimental designer who works conceptually with objects. Usually, he begins his design process by being inspired by a material or a process. He then examines it to learn how it can be used in new ways to create different expressions. Troels creates unique furniture for exhibitions and gallery settings.

Saskia Hübner

Saskia is excited about her brief, feeling it encapsulates emotional qualities and articulates well what the design must express. With experience in designing for the contract market, she understands that lounge furniture typically needs to be large and voluminous.